Storage Effect

Pretty goes only so far in business

February 20, 2008 · 1 Comment

Xserve RAID is out at Apple: Promise Vtrak is in

Promise Vtrak    

StorageMojo reports on Apple’s decision to drop the Xserve RAID storage system.  Seems like its beauty was only skin deep.

Goes to show that being pretty is a great strategy for consumers, but not so much for business. A smart and pragmatic decision by Apple.

Replaced by Vtrak from Promise

Apple is offering the Promise Vtrak system in its place.  Comments on Robin’s blog suggest that Apple is making this move now to get it out before their update to Final Studio Cut software.  You can take a look at it on Promise’s site here

The A/V production space is huge. Apple is wise to do what it takes to maintain a strong position in this market. 

Promise Vtrak Rear View

Categories: Products · Storage Systems
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