SMB storage remains hot in uncertain times
Where to look when times are tough? Two words: SMB storage. Why?
SMB tech spending remains strong. VARBusiness’ Robert C. DeMarzo quotes Goldman Sachs: “…SMB spending will not be impacted by economic slowing to the same degree as large corporations…”
Storage continues to expand in all segments driven by the digital explosion we’ve all seen. I’ve posted on this many times because it just keeps coming up as a major, persistent trend.
Take advantage of hungry vendors
So check in with your favorite SMB customers today and find a way to meet a few more! Don’t think that the storage vendors won’t help you, either. For example, here’s a current offer in the States and Canada on Seagate external storage , one of the hottest and easiest sells for SOHO and small business storage.
Help your customers get control while helping yourself!
As always, comments are welcome. Do you see your SMB business remaining strong? What’s driving external storage sales most - backup or application storage?
5 responses so far ↓
NerveGas // March 14, 2008 at 7:50 am
Even if we are in a recession we still have kids and family. What, are we suddenly not going to take pictures of them since economic times are bad? User generated home videos and photos are going to keep growing no matter what and they will be storing them on hard drives and backing them up to devices like these.
ジェイソン (Jason) // March 16, 2008 at 10:38 pm
I agree with NerveGas. Storage is one of those industries that will barely notice the effects of any market downturns, as it’s something we all need, and it’s relatively cheap enough to be had by all.
Good thing, too … 4 TB on a personal NAS doesn’t go as far as it used to
A cure for the common recession // March 17, 2008 at 10:55 pm
[...] You can read the rest of this interesting post by clicking here. [...]
Ger // March 21, 2008 at 8:21 am
Storage IS KING indeed Bluray Server Phantom Data Systems Inc Enterprise Information archiving and lifecycle management solutions. Mostly for medical imaging, graphics, government and research.
G.
Storage still avoiding “The Troubles” « Storage Effect // March 26, 2008 at 12:08 pm
[...] speak for their stock picks, but their view of the trends for storage in general are something I’ve posted on [...]
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