Storage Effect

Building out the digital infrastructure, Japan-style 

I’m back in Japan meeting with system builders and resellers.  It’s always inspiring to visit the spiritual center of consumer electronics, the birthplace of legendary consumer brands like Sony, Panasonic, and Nikon. 

What has struck me this visit is what’s going on “behind” the consumer.  Like everywhere else, the storage and solutions business here is expanding beyond the devices used to consume digital content to the infrastrucure that creates, delivers, archives and protects it.

Video surveillance will be big even in safe Japan

The details vary by country of course.  Japan is a world leader in smartphone adoption, for example, but is lagging in video surveillance adoption.  There are few if any casinos (a classic early adopter of this technology) and the country is legendarily safe.  But as the benefits of digitized surveillance move beyond the obvious with video analytics and other tools that make it a business tool, Japan will catch up, creating a mini-boom for storage solution providers here.

In the end, digital content and enabling technologies are a universal trend - and will come to roost in time most everywhere.

Bring digital solutions home to your customers

Looking for opportunity?  Cast a wide net.  Figure out where your customers can leverage an existing solution from someone like them around the corner or around the world.