Storage Effect

Entries from July 2008

Batman’s storage requirements

July 31, 2008 · 17 Comments

Bruce Wayne would need petabytes of storage to support his nocturnal hobby

 

I saw The Dark Knight.  The thing I like most about this movie and its predecessor Batman Begins is their plausibility.  Unlike most superhero movies, they are able to account for the hero’s “powers” with (mostly) credible technology.  Not cheap or easy, but almost feasible. 

So…what are Batman’s storage requirements?     (more…)

Categories: Data Security · Random · Surveillance
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Seagate helps prove guilt of rapist

July 30, 2008 · Leave a Comment

At its best, storage can make a difference

Seagate Recovery Services recently saved the day for a California District Attorney by recovering critical video evidence needed to prove the guilt of a rapist.  More from Blocks and Files.

When things are tense at work, we at Seagate occasionally say to each other “they’re just disk drives”, as a way to keep our cool and perspective.  Let’s face it, we’re not curing cancer here.

Yet it’s a real treat when my employer’s products do don a cape and directly contribute to the Greater Good. 

Information is taking an ever more central role in our society. We may not cure cancer here, but our bits and bytes are certainly part of the process. 

I’m proud to work for a company that is making content more useful for all.

Categories: Industry trends · Surveillance
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Video tour of Maxtor CentralAxis

July 30, 2008 · Leave a Comment

Home storage: an alternative to home servers?

 

Here’s a video tour of the Maxtor CentralAxis from Seagate.  It’s an interesting alternative to a home server without the complexity. 

Centralized, intelligent home storage that plays content everywhere.  A candidate for Keeper of the Content in the home market?

Let’s hear from you…CentralAxis vs. a home server?

Categories: Digital Home · Products
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China now has the most internet users

July 29, 2008 · Leave a Comment

China’s 253 million users surpass the United State’s 223 million 

China’s now the largest market for the web.  But the most significant part of The Channel Wire’s post is that China is just getting started.  81% of Chinese people still don’t use the internet, while most Americans are already on the grid.    

73 million are mobile users.  Music and IM are the most popular ways the Chinese use the web.

The internet’s new world

The world map of internet use is being rewritten.  Sheer population size will drive the opportunity in the future as adoption rates resemble those of the electrical grid.  

And while Chinese, Indian and Brazilian consumer storage consumption is not high today, video consumption and the low cost of terabytes means that storage growth will outpace even the internet.

Will these countries choose the Cloud or their homes to keep their content?  The jury’s still out. 

Where do you think they will keep their stuff?

Categories: Digital Home · Industry trends
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PG&E rebates 3Par users

July 28, 2008 · 1 Comment

Businesses save twice with lower energy bills and a 50% kickback

Storage vendors often talk about how much money their customers will save in energy costs with systems that consume less power. 

3Par and PG&E are making this message a bit more tangible.

Byte and Switch says PG&E will now rebate 3Par customers half of the power savings projected to come from using 3Par’s thin provisioned solutions.

This is a big deal.  Utilities are recognizing the growing impact of data storage on their power grid.  This is PG&E’s way of voting for more power efficient systems from the storage community.

IT is moving out of the shadows

Expect to see more rebates and other encouragement from the “ecosystem”.  IT is becoming more visible to society, and will share more and more of the public policy dynamics long experienced by the auto and energy industries.

Would a rebate on your power bills impact your technology selection?

Categories: Datacenter · Industry trends · Storage Systems
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Data deduplication sales accelerating

July 25, 2008 · Leave a Comment

Data Domain, Avamar and ExaGrid all report strong sales growth 

                            

Byte and Switch profiled three separate data deduplication vendors: Data Domain, Avamar and ExaGrid. Each is having a great quarter, with sales up significantly. 

Dedupe is still young, but it’s accelerating fast into mainstream enterprise traffic.

Categories: Backup · Datacenter · Storage Systems
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NBC Olympics coverage to use half a petabyte of disk

July 24, 2008 · 4 Comments

More content, more pixels, more copies, more channels

Gearlog reports that NBC will use a half a million gigabytes of disk storage to cover the Beijing Olympic games. 

That’s right: 500 terabytes.  A half petabye.  For one event. 

The new demands of digital video broadcasting

Why so much?  Triple the hours of coverage of the 2004 Games, and many more channels (broadcast and web).  I’m sure there’s a Digital HD multiplier in the equation as well.

NBC will use Omneon MediaDeck and MediaGrid servers and storage, and Seagate Barracuda ES hard drives to pull this off.

The strangest part: by the 2012 London Olympics, this solution will look quaint and seriously under-sized.

Categories: Business Solutions · Industry trends · Servers · Storage Systems
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Seagate and Micron driving SSD standards at JEDEC

July 22, 2008 · Leave a Comment

Seagate is backing up its pro-SSD words with “let’s get it done” actions

Anton Shilov at Xbit Labs reports that Seagate is co-chairing a JEDEC committee with Micron to develop SSD standards.  Contrary to Anton’s comments, Seagate is on record as being pro-SSD.

Standardization will accelerate adoption of SSDs into the storage device world currently dominated by spinning disks.  Having leaders from both worlds drive the standards means the job will get done right the first time. 

For those with doubts about Seagate embracing a future that includes SSD, actions speak louder than words.

Categories: Industry trends
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Why companies blog

July 21, 2008 · 1 Comment

According to Hugh, it’s the Porous Membrane

I started blogging to reach out to customers.  I quickly learned that the biggest value for me wasn’t what I said but what I heard from readers and other bloggers.  The process has brought fresh air into Seagate’s understanding of our customers – what they need, want, like, dislike, get bored with, can’t live without. 

Here’s Hugh MacLeod’s take on why blogging pays off for businesses: the Porous Membrane.   

Join the conversation!  You’ll be amazed at how much you and your company will learn.

Categories: Random
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US Army makes room for surveillance data

July 18, 2008 · 1 Comment

Video surveillance drags massive storage wherever it goes

Dot Hill’s US Army contract reported by Byte and Switch points to a big increase in data collected and exploited by the military over the next few years.  A key driver will be integration of surveillance data into battlefield and strategic decision making.

Sound familiar?  The video surveillance data tsunami that has already washed over the Gaming industry has reached the military’s shore. 

Look at video’s effect on casino storage:

  • Sixteen surveillance cameras can churn out 11 terabytes of data in 90 days – all of which must be kept on hand. 
  • Higher resolution video analytics can up that to 44 terabytes.
  • Most casinos use a lot more than sixteen cameras.

A new universal storage need

Video surveillance is racing into the mainstream as well.  This is a high growth, high capacity space to grow your storage business.

You don’t have to look far  to participate – uh, your customers?

Categories: Storage Systems · Surveillance
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