Reaching out to the content owner in each of us
Seagate doing TV ads? What’s the deal?
Until recently, storage was an inside game. Disk drive vendors focused almost exclusively on satisfying the PC, server and storage system makers of the world with the right storage component for their box.
The Rise of the Digital Consumer is changing things. Storage has become a personal thing because what it stores is the increasingly precious digital stuff that is piling up in our lives. And as this New York Times article explains, that storage is increasingly a standalone, purposeful device that takes its job seriously.
Seagate is now one of those “makers” that consumers turn to in outfitting their digital lifestyle. Thus the TV ads, and in general a sharper focus on storage solutions for the consumer.
It’s an exciting time to be at Seagate.
2 responses so far ↓
Tyson // September 4, 2008 at 2:44 pm |
I was very excited to read this. I don’t watch a lot of TV, but will look out for Seagate consumer ads elsewhere in the future. Maybe you guys can hire the Blue Men.
Seagate FreeAgent Go in technicolor « Storage Effect // November 17, 2008 at 9:11 am |
[...] a revolutionary thing, but big step for Seagate. Consumers want choice and convenience, no matter how technical the [...]