Storage Effect

Microsoft’s hilarious response to Apple’s Mac vs. PC series ads 

Let’s hope it’s a series. 

I love both of these campaigns for two reasons.

• They’re fun to watch - a trait not usually associated with computer advertising
• They signal the further consumerization of technology.  Not a one includes a product shot.  The gigaherz and gigabytes are still there inside the box, but that’s not the pitch anymore.

We’re all buying technology these days. We’re just not calling it that.

I missed the football game last night – thanks to Steve Duplessie for catching it.

UPDATE: Michael Arrington adds his perspective on TechCrunch.