Storage Effect

Storage “arms dealing”, the recession and the content revolution

Robert’s conducted a great interview with Seagate CEO Bill Watkins.  He really got Bill to open up, share what was on his mind.  Well, I guess that’s not that unusual…but it’s a great interview nonetheless!

Check it out 

Yet another example of paradigm-changing ideas that demand more storage 

Robert Scoble is in Davos, Switzerland practicing his novel brand of journalism.  He live streams interviews from his cell phone, while responding to live questions from viewers. 

This caught the BBC’s eye, as I’m sure it has many journalists and media companies.  It’s a totally new take on broadcast journalism that portends dramatic change in that industry.

What does it mean for storage?  Yet another content multiplier driving tons of storage capacity.  Rather than creating one version of news reporting/analysis, interactive interviews like these will create hundreds or thousands of versions of a story or topic. All video, all needed to be archived and distributed.

The petabyte is the new terabyte!

Robert Scoble broadcast live from the BlogHaus last night on mogulus, answering questions.  He thinks HD and Autos will be where the energy is at CES this year.  In particular, BuRay will come on strong. 

Don’t expect Google to be active this year, he says, although they may be in the back rooms working on Android. 

On flash vs. disk, he mentioned Seagate’s DAVE technology.  I’m going to see a demo on this later today.  60GB in your pocket that streams content to your phone, video player, car. 

I’m sitting in the PodTech BlogHaus at the Consumer Electronics Show in Vegas, just settling in for a few days of looking for what’s new in the consumer storage world. 

Robert Scoble is across the room broadcasting live on mogulus.  Check it out - personal TV stations!   

Let me know what you want to learn about here at the show. 

The easier it is to share content, the more valuable it becomes to the sharer. 

The natural laws of content ownership are evolving in the Web 2.0 world.  Robert Scoble sees this in his business.  It’s playing out in the entertainment world with Digital Rights Management.  The new paradox of content is that the easier it is to share, the more valuable it becomes to the sharer.  And the more of it there is.

What it means to solution providers is that more efficient data management driven by data de-duplication, CDP, virtualization and other technologies will propagate data growth, not impede it.  You’ll grow your storage business by helping your clients manage their information.  

That’s why they call it Information Technology.